Case Study: Website Revamp for K. Hashim LLC

Client Overview  

K. Hashim LLC is a premier supplier catering to the Marine, Oilfield, and Industrial Supply sectors. Their extensive product portfolio includes Deck & Engine store components, Marine Epoxies, Fasteners, High-pressure fittings, Flanges, Marine Valves, Buttweld Fittings, Gaskets, and Gauges & Thermometers. The company is renowned for providing tailored, high-quality solutions that elevate operational performance across industries.

Project Need  

K. Hashim LLC initially had a static HTML website that fell short of modern industry standards. It featured broken links, inadequate product uploads, poor navigation, and a lack of essential features critical for today’s digital landscape. Moreover, managing updates was time-intensive, hindering efforts to optimize the website for SEO and align it with their branding. Recognizing the limitations, the client approved a complete redesign to create a dynamic, user-friendly platform that would better represent their business and boost SEO results.

Project Goals  

1. Replace the outdated HTML website with a modern, WordPress-based platform.  

2. Improve the website’s SEO compatibility to enhance search engine visibility and rankings.  

3. Create a professional, industry-specific design reflecting K. Hashim LLC’s brand and values.  

4. Incorporate essential features to improve user experience and facilitate customer engagement.  

Design Process  

1. Wireframe Drafting: The design process began with wireframes to map out the website’s structure and layout.  

2. Content Development: Custom content was created, including company details, industries served, product specifications, and reasons to choose K. Hashim LLC.  

3. Design Approval: A PDF design file was developed using Adobe XD and Figma and shared with the client for feedback and approval.  

4. Website Development: After approval, the website was developed on WordPress, incorporating SEO-friendly elements and user-focused design features.  

5. Optimization & Testing: Text and images were optimized for speed and mobile responsiveness. The website was rigorously tested to ensure functionality across all screen sizes.  

6. Launch & Updates: Following client approval, the website was made live. Post-launch, additional products and features were added to maintain relevance and functionality.  

Tools/Technologies Used  

- Content Management System: WordPress  

- Design Software: Adobe XD, Figma  

- Plugins: Google Reviews, Instagram Feed, WhatsApp Floating Button  

Key Features Implemented  

- Industry-Specific Theme: Modern design reflecting the logo and industry focus.  

- Content-Rich Pages: Home, About, Products, and Contact pages with SEO-optimized text.  

- Enhanced User Features:  

   - Internal product pages with detailed specifications and a WhatsApp inquiry button.  

   - Career section for CV uploads.  

   - Showroom photos and a sister concern services section with contact options.  

- Improved Navigation:  

   - Search functionality for product discovery.  

   - Catalog links for easy access to product details.  

   - Contact forms for seamless inquiries.  

- Dynamic Elements: Brand showcase slider, plugins for Google Reviews and Instagram feed.  

- Responsive Design: Fully optimized for all devices and screen sizes.  

Results  

- Enhanced SEO Performance: The redesigned website significantly improved rankings for multiple keywords, increasing organic traffic and visibility.  

- Boosted Brand Value: The modern design elevated the client’s online presence, aligning with their reputation for quality and professionalism.  

- Increased Customer Engagement: The website now offers a functional platform for inquiries, product exploration, and seamless communication.  

- Streamlined Updates: With the WordPress CMS, ongoing product uploads and changes are more efficient, ensuring the site remains dynamic and up-to-date.  

K. Hashim LLC’s new website has become a cornerstone of their marketing strategy, delivering tangible results and solidifying their digital footprint in competitive markets.